Rithum Release Notes

Service: Rithum Feed Service
Environment: Production
Release Scope: Data mapping, inheritance logic, and feed automation enhancements
Date: Feb 23, 2026

We have successfully deployed the following enhancements to the Rithum feed integration in Production.

1. Enhanced Attribute Mapping for Complex Data Structures

We have implemented dynamic handling of complex and nested product data coming from PIM.

What this means:

• Nested objects and arrays are automatically flattened into Rithum-compatible attributes.
• Arrays of primitives, nested objects, and arrays of objects are fully supported.
• Attribute names follow a structured and numbered convention to ensure consistency.
• A configurable blacklist prevents unwanted attributes from being sent to Rithum.

This ensures complete and accurate transmission of complex product data without requiring manual restructuring.

2. Product Brand Mapping Based on Site IDs

Brand assignment is now automated based on site associations.

Behavior:

• Parent product brands are mapped from site IDs (DMC, Furniture Row, Rest & Recline).

• Child products inherit the brand from their parent first.

• If no parent brand exists, site-based mapping is applied.

• Products associated with multiple sites receive comma-separated brand values.

This guarantees consistent and accurate brand attribution across all products.

3. Reverse Inheritance: Variant Attributes → Parent Products

Parent products now automatically inherit missing attributes from their variants.

Key rules:

• Only attributes missing on the parent are copied.

• Existing parent data is never overwritten.

• Exclusion lists are respected.

• Feed generation is automatically triggered when child attributes are updated.

This ensures parent products remain complete without requiring manual data entry.

4. Reverse Inheritance: Variant Core Properties → Parent Products

Core product properties now follow the same reverse inheritance logic.

Included properties:

• Description

• Brand

• Weight

• Dimensions

• UPC

Parents inherit only missing values and existing data remains untouched. Feed generation is automatically triggered when child core properties are updated.

5. Bidirectional Inheritance: Parent → Variants

Two-way synchronization is now fully implemented.

Behavior:

• Parents propagate core properties to variants that are missing them.

• All variants are processed automatically.

• Data synchronization is maintained across product hierarchies.

This ensures consistency between parent and variant records at all times.

6. Attribute Blacklist Control

A configurable attribute blacklist has been introduced to control which attributes are sent to Rithum.

Benefits:

• Prevents unintended data from being synchronized.

• Improves feed cleanliness.

• Provides operational control over attribute-level transmission.

Overall Impact

This release significantly improves:

• Data completeness across parent and variant hierarchies

• Automation of brand mapping

• Handling of complex PIM structures

• Feed accuracy and consistency

• Reduction in manual data intervention

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